SKU: 3814182973

Behavioural Investing

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Description

Behavioural InvestingBehavioural investing seeks to bridge the gap between psychology and investing. All too many investors are unaware of the mental pitfalls that await them. Even once we are aware of our biases, we must recognise that knowledge does not equal behaviour. The solution lies is designing and adopting an investment process that is at least partially robust to behavioural decision making errors. Behavioural Investing: A Practitioner's Guide to Applying

Behavioural investing seeks to bridge the gap between psychology and investing. All too many investors are unaware of the mental pitfalls that await them. Even once we are aware of our biases, we must recognise that knowledge does not equal behaviour. The solution lies is designing and adopting an investment process that is at least partially robust to behavioural decision-making errors. Behavioural Investing: A Practitioner's Guide to Applying Behavioural Finance explores the biases we face, the way in which they show up in the investment process, and urges readers to adopt an empirically based sceptical approach to investing. This book is unique in combining insights from the field of applied psychology with a through understanding of the investment problem. The content is practitioner focused throughout and will be essential reading for any investment professional looking to improve their investing behaviour to maximise returns. Key features include: * The only book to cover the applications of behavioural finance* An executive summary for every chapter with key points highlighted at the chapter start* Information on the key behavioural biases of professional investors, including The seven sins of fund management, Investment myth busting, and The Tao of investing* Practical examples showing how using a psychologically inspired model can improve on standard, common practice valuation tools* Written an internationally renowned expert in the field of behavioural finance

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SKU: 3814182973

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lambjen
Battle Creek, US
★★★★★ 5
I have not gotten any leg cramps since taking this
Healthy minerals help bone maintensnce
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Reviewed in the United States on January 25, 2026
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Kindle Customer
Carnegie, US
★★★★★ 5
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Great product
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Reviewed in the United States on September 20, 2025
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Erika Sosa
Bozeman, US
★★★★★ 5
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Reviewed in the United States on May 5, 2015
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Doug and Ronna
Lexington, US
★★★★★ 5
Of course, yes!
Size: 40 Count (Pack of 1)
I absolutely love this product! My dry mouth is terrible with the medicines that I have to take and just being able to stick this on the side of my dumb and let it freely release during the day is fantastic! Why have I never heard of these wonderful little things. Perfect when you want don’t wanna wake up with bad breath these are mintier than most of the other kinds, I have tried. I wish they had xylitol in them because then they would even be great for your teeth.
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Reviewed in the United States on May 20, 2026
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Truth Matters
Alexandria, US
★★★★★ 5
Great Mint Flavor, better mouth profile
Size: 60 Count (Pack of 1)
Unlike others, I prefer these to the Zylimelts. I like the fact that the flavor is stronger and it's a good mint flavor. it has a little bit of a zing to it but it hasn't hurt my mouth. I find that these give me a better mouth feel than either Zylimelts or the Rite Aid brand which is what I was using before. I chose Rite Aid over Zylimelts because they had a better flavor and mouthfeel and were less expensive the Zylimelts, which left a scummy film in my mouth. Zylimelts are bit larger too & they hurt my mouth from their hard edges & size. Zylimelts leave a yucky coating in my mouth but didn't moisturize anywhere near as well as either Rite Aid or these Freshmelts. These have a lower height & more rounded edges so they don't hurt as much as the others. Fresh melts are also less expensive than the other two. Mostly Zylimelts had difficulty melting because they just don't moisturize well. Even my 99 year old Mom preferred Rite Aid over Zylimelt. Sadly she passed away before I discovered these wonderful FreshMelts. Personally I would suggest if this flavor is too strong for you, see if they come in another flavor, or try the Rite Aid brand of Zylimelts, called "oral care dry mouth discs" in mint flavor also available here on Amazon. They don't have as rounded a top edge as OraCoat's 2 products but they definitely moisturize better than Zylimelts, in my opinion & I think they come in another flavor too. FreshMelts definitely have the most mit flavor, thanks to the mint oil in them, which is what irritates some people. I haven't had that issue & prefer the tingle & freshness, which makes these much better for daytime use as well & lasts longer than Pur mints or Therabreath's dry mouth lozenges (tho sensitive mouths avoid their mandarin mint, it's extremely zingy, maybe even acidic, at least even I only use if out of everything else because of how strong the zing is - which is probably why they were so much cheaper than other flavors. Ha ha. Time before I got another flavor & while tingly, wasn't bad. For Nighttime however, nothing beats the adhesive disc melts. I vote Freshmelts best for good strong flavor, best comfort/size profile & also cheapest, always a plus for me!
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Reviewed in the United States on March 8, 2022

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